INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH REVIEW (IJMDRR) (www.ijmdrr.com) Bangalore-560083, INDIA. Print ISSN: 2395-1877 Online ISSN: 2395-1885 Impact Factor: 7.352 CERTIFICATE OF PUBLICATION This is to Certify that Mr./Mrs./Ms./Dr. Abishekprakash , Leena Bapist has published research paper in " International Journal of Multidisciplinary Research Review (IJMDRR) peer reviewed and refereed journal, Volume- 7, Issue- 12, December 2021, pp. 40-45." Paper Title:- " A STUDY ON HOW ARTIFICIAL INTELLIGENCE IS BEING USED TO TRACK AND UNDERSTAND INDIVIDUAL BEHAVIOR AND HOW MARKETERS ARE USING THIS FEATURE ON SOCIAL MEDIA TO DRIVE THEIR BUSINESSES. " Chief Editor Managing Editor